Brand Guidelines
Version 1.0
Contents
Partnership
Visual Identity
Our visual identity is based on simplicity, powerful minimalism, and whitespace. Our voice is simple and direct, matching bold statements and elements with white space. People get frustrated when information bombards them. We’re humans, not machines. White space calms us, letting us “breathe” and process information as intended.
White space isn’t neat or nice; it’s effective and valuable. Bringing order to complexity.
Clearspace
Clear the space around the logo and make sure the logo get to breathe.
Logo Color
Logo should always be presented in as close to contrast conditions as possible. White on darker backgrounds and black on lighter backgrounds.
Acceptable logo color on
light backgrounds
Acceptable logo color on
dark backgrounds
Do Not Do
The HELBIZ logo should always be used in its approved format. It should never be modified. Altering the logo weakens the integrity and consistency of the brand. Here are examples of what not to do with the logo.
Partnership
For Helbiz partnerships pay attention to both size and spacing. Never let the main typopgraphy of the partner logo be taller than height of Helbiz logo.
Logo Typography
Our logo font is Proxima Nova semibold. To use our logo in your projects simply download the logopack at bottom of this page.
Helbiz Sub Brands
Colors
Color Palette
Our primary colors and brand lives within the black and white, that brings consistency and simplicity. White plays a very important role in the Helbiz color palette in order to create a clean composition that brings attention to the key messages and items. Secondary colors should only be used in special occasions, instead, use bold and powerful wording and images to create impact and contrast.
Primary colors
The Helbiz brand is Black and White. Limit the use of colors for text and elements and instead be bold with layouts, fonts and supporting images.
Secondary color
For action items, links and buttons that call for extra attention use our ActionBlue. Please use with caution.
Thertiary colors
To support the black and white theme when slight nuances are needed please use the Helbiz grey, while the green and red are solely reserved for alerts.
Gray Shades
For constructions that call for slight variations of the black and white, feel free to use various shades of gray.
Typography
Heading Font
Neue Haas Grotesk Display font is our main font. It’s used for Headings, Subheading and Titles. It is always used in weight 65 Medium.
Neue Haas Grotesk Display 65
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Subheading & Paragraph font
Open Sans font is our secondary communication font. It’s used for all paragraph texts.
For that purposes he is always used in Regular wheight.
Open Sans
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Alternate Font
Helbiz is utlizing a its third alternative font for its logo and special instances.
Proxima Nova
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Inappropriate usage
of typography
Font Usibility
-
Organize typography according to relative importance. Focus on the core message.
Subheading size
1/2 headline point size
0 tracking
Paragraph text size
Subheading point size * 0.4
0 tracking
Spacing
Headline to Subheading: 75% of Headline height from baseline.
If headline is is 40px tall, spacing to subheading will be 40px * 75% = 30px, measured from baseline, not including decender.
Font Pairing
Make sure fonts are paired accordingly, and that size and weight brings attention to the main message.
Never use the heading font for the paragraph text.
Assets
Download the latest logos, presentation templates and media assets made available for internal and external usage.
Got questions?
Contact us
brand@helbiz.com
All rights reserved © Helbiz Inc. 2020